🦊

People forget fast and are fickle. You better have a backup plan… — and a loyalty program. Stories endure longer sometimes.

🐺

Good. — So long as those people buy. Otherwise, it’s just nice noises. Without your story, loyalty weakens.

🦉

A good story orients the people. Centering others is strategic empathy. —  But don’t vanish in the process. 

🌈🐤

(But what if my story’s funny? I tried centering a sister yesterday. She pecked me in the head.)

🌈🐓

If it serves their pulse, crow it.